On the Luce travel blog features destinations in the UK, Europe and beyond, highlighting the sights, culture and experiences that make each place unique. Find out more how we can work together.
The site was founded in 2011 by editor and designer Lucy Dodsworth and combines beautiful photography and inspiring stories with the useful details that travellers need to make the trip a reality. Posts are well-researched, in depth and regularly updated.
As well as 25 years of travel experience, Lucy is a member of the British Guild of Travel Writers and has a MSc Tourism, Heritage & Sustainability from the University of Glasgow.
She is the author and photographer for the guidebook Auld and New in Edinburgh (Hardie Grant 2024) and co-author of Lonely Planet Experience Great Britain (2022), and has also spoken on a variety of tourism issues for BBC local and national radio.
Focuses of the site include: weekend breaks, train travel, sustainable/eco/car-free travel, affordable luxury, culture and wine regions.
Work with a top UK travel blog
Do you represent a destination or travel brand you would like to promote to readers of On the Luce? The site has won several awards, been featured by media like the BBC, Stylist, Marie Claire and Forbes, and is regularly ranked among the top UK travel blogs.
Lucy offers a professional service, with informative posts, high-quality photos and engaging social media updates. Collaboration opportunities include:
- Reviews of destinations, tours, attractions or accommodation
- Individual (or occasionally small group) press trips
- Sponsored posts
- Brand ambassadorships
- Social media promotions (e.g. Instagram takeovers, Twitter chats)
- Copywriting and photography.
For display advertising enquiries, please contact our ad partners Mediavine.
*Please note: On the Luce does not publish guest posts*