On the Luce travel blog was started by editor and designer Lucy Dodsworth in 2011 and features travel destinations in the UK, Europe and beyond – highlighting the sights, culture and experiences that make each place unique. The blog combines beautiful photography and inspiring stories with the useful details that travellers need to make the trip a reality. Posts on the site are well-researched, in depth and regularly updated.
Focuses include: weekend breaks, train travel, sustainable/eco travel, affordable luxury, unusual angles on popular destinations, culture and wine regions.
Readers are typically independent travellers in their mid-20s to late 40s, predominantly female and from the UK, USA, Canada and Australia. Most are beyond the backpacking stage but still budget conscious, saving money to splash out on memorable activities or places to stay.
Work with a UK top 10 travel blog
Do you represent a destination or travel brand you would like to promote to readers of On the Luce? The site has won several awards, been featured by media like the BBC, Stylist, Marie Claire and Forbes, and is regularly ranked in the top 10 UK travel blogs (Trips 100 index).
Lucy offers a professional service, with informative posts, high-quality photos and engaging social media updates. Collaboration opportunities include:
- Reviews of destinations, tours, attractions or accommodation
- Individual (or occasionally small group) press trips
- Sponsored posts
- Brand ambassadorships
- Social media promotions (e.g. Instagram takeovers, Twitter chats)
- Pinterest training
- Copywriting and photography.
Please note: On the Luce doesn’t publish guest posts or infographics.
Brand partners include