
I’m Lucy – the writer, photographer, website admin and pretty much everything else behind On the Luce. I grew up in the beautiful Wye Valley in the UK, and after 10 years working in publishing in London I gave up the day job and moved to Cheltenham to go freelance to develop a more flexible lifestyle and indulge my love for travel.
I fell in love with travel when I headed to New York aged 18. Stepping into this new country, new city and new world blew me away, and I’ve been exploring ever since. In my 20s I spent 16 months exploring Asia and Australia. And in my 30s I was visiting a new place practically every month. But now in my 40s I mix up trips around Europe and beyond with local travels and life at home with my friends, family and cats.

I started On the Luce in 2011 to share my travel stories, with no clue where blogging would lead me. Back then I’d never have guessed it could even be a career, let alone one that’s let me work with destinations and brands around the world. The blog’s got a bit more professional along the way – I’m now a member of the British Guild of Travel Writers and have an MSc Tourism, Heritage and Sustainability from the University of Glasgow.
Sustainable travel is important to me – though it’s a work in progress. I try to minimise flights and travel by train when I can, take longer, slower trips rather than lots of short trips, stay and eat in locally owned places rather than big chains, reuse and recycle.

I also work as a freelance writer and editor – and started a local website Explore the Cotswolds when 2020’s lockdown put paid to international travel. And when I’m not travelling I love to read, walk, take photos and curl up by the fire with a good glass of wine.
Find out more
- Looking for a list of destinations the site covers or don’t know where to start?
- Have a travel question? Get in touch on Twitter, Facebook, Instagram or at [email protected]
- Or if you’d like to work with me or partner with On the Luce, see my Work with me page.